Dazza Pictures

Alot more than just 30 seconds

August 26, 2009

The thing with working in the creative industry is that, it is rather hard to quantify the amount of effort needed to produce any piece of art. Now I’m calling it art and not work because I’m still somewhat an idealist – I much rather create art than to produce work (Wait, that creates another argument with the term ‘artwork’, ok I digress, anyway…).

I sympathize with all my colleagues in any form of the creative industry – from graphic, media, online, photography or writing when we’re told “I want to add another 2 fonts and 5 colours to the logo”, “It’s a simple copy and paste job”, “Just photoshop it, easy right?”, or ____________________ (insert ridiculous “It’s so easy” line here). If only it were that easy.

And sometimes it is hard for clients to understand how much time, effort and man hours goes into creating art for work. Take the following video for example, which is only a 3min 18sec snippet of what it took to – light, photograph, re-touch, design and layout the cover for Macworld magazine. Keep in mind that – “lots of details were left out of the design process (like the cover meetings and rounds of layout options)”.

All that effort for just one photograph, one cover, one layout. Just one.

Cover creation from Peter Belanger on Vimeo.

After working on the latest cover for Macworld Magazine I wanted to show what is involved in making a cover. I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs.

- Peter Belanger

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