Brand spankin’ new branding-ology and blogaroo
March 17, 2010

So, things around here have changed and I thank you if you’ve noticed. There’s a new brand name, logo, a cool typeface, a bright splash of yell-range (that’s yellow+orange) and a whole new blog design. All of which have been slowly appearing stealthily lika-ninja over the course of the last 6 months or so.
It was during Reservist In-Camp training of all times, that I had looked at the way everything related to the work I was producing and the direction of where photography was taking me and realised ‘Hey, you’ve got a really confusing brand there’. So off I went to speak to some elves and pixies, they sprinkled some fairy dust and voila!
A whole bunch of thank yous goes out to all the cool dudes and dudettes who’ve helped me with the process – from the little focus group who polled and gave their feedback about the various designs, to the guys behind the scenes making it all work.
And so its official, here’s the brand spanking old me, in the form of Dazza Pictures.
Keep rockin \m/







